I came across this concept of personal branding (sales page at DNANiche.com) and I agree with the author that it is true. I just don't know if it is worth the money but I'm guessing there is nothing new to the concept.
Makes me think that when I fist came accross Holly Mann, that was back in 2006, she was heavily using the name of Rich Jerk in her marketing tactic. At that time, she has no name yet so she linked herself with somebody who is wildly successful in the same niche that she is trying to enter.
And the result? Fantastic. Now she is rich and have her own name: Honest Holly.
That leads to the concept of personal branding. It would be hard for us marketers to market if we are unknown. Much more that we don't have a product and a brand to sell.
The concept behind DNA Niche is to build your own niche based on your self-image and from here, everything comes together for good, I mean for marketers like us.
I remember a while back, I posted in this blog that I want to be an invisible marketer. I think I may have to change that and create a publicity around myself. I am not yet comfortable with that idea as I hate being in the limelight. But a shift in marketing direction can mean better horizon so I'll see what happens.
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